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Serving Those Who Served

Through Hy-Vee Homefront®, we are proud to partner with our customers and communities to increase awareness for important veteran and active duty military support efforts.

We actively recruit current military members and veterans to our team. We are honored to salute the service of our nation's veterans with special programs and events, and provide support to organizations that serve our military members, veterans and their families.

Our mission is to make lives easier, healthier and happier—especially for our veterans and their families through Hy-Vee Homefront. Please join us in supporting those who have dedicated their lives to protecting and defending ours.

Learn about our new efforts to recruit veterans and active-duty military members.

Hy-Vee’s Shared Vision

At Hy-Vee, we are a company built on a commitment to doing what is right. We're proud to be supporters of these American heroes. But as a company that cares deeply about the communities and people we serve, we know that we can do more. That's the mission of Hy-Vee Homefront.