Last Updated: August 4, 2022
Welcome to the Hy-Vee, Inc. Privacy Policy! This Privacy Policy describes how Hy-Vee, Inc. and its affiliates ("Hy-Vee", "we", "our", or "us") may collect, use, and share information about you when you interact with our websites, mobile applications, stores, products, programs, or otherwise through any interaction you have with us (collectively, the "Hy-Vee Services"). Unless otherwise stated, this Privacy Policy applies to all of the Hy-Vee Services that include a link to this Policy.
Please review our Privacy Policy and Terms of Use carefully before using the Hy-Vee Services. By visiting or otherwise using the Hy-Vee Services, you agree to our Terms of Use and consent to our collection, use and sharing of your Personal Information, and other activities, as described in this Privacy Policy, and any additional privacy statements that may be posted on an applicable part of the Hy-Vee Services. If you do not agree and consent, please discontinue use of the Hy-Vee Services, and uninstall any Hy-Vee mobile applications.
Personal Information We Collect and Why We Collect It
“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
The chart below summarizes the types of Personal Information we collect and why we collect it. Please note that the specific Personal Information we collect about you depends on the nature of your relationship with us.
| Category of Personal Information |
Examples |
Purpose(s) For Collection |
| Identifiers |
Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, driver’s license number, or other similar identifiers
|
- To allow you to participate in the features we offer on the Hy-Vee Services
- To process your orders and any returns/refunds
- To maintain your accounts with us
- To communicate with you, including about our products and services, updates to our terms and policies, and to obtain your feedback
- To send you marketing materials and advertisements
- To send you company news, updates, information related to our product or service offerings, etc.
- To allow you to participate in promotions, sweepstakes, contests, and loyalty programs
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
- To detect and prevent fraud against you and/or us
|
| Personal Records |
Name, signature, address, telephone number, or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information, or health insurance information.
Some personal information included in this category may overlap with other categories.
|
- To allow you to participate in the features we offer on the Hy-Vee Services
- To process your orders and any returns/refunds
- To maintain your accounts with us
- To show you relevant ads while you browse the internet or use social media
- To send you company news, updates, information related to our product or service offerings, etc.
- To allow you to participate in promotions, sweepstakes, contests, and loyalty programs
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
- To detect and prevent fraud against you and/or us
- To consider you for employment with Hy-Vee
|
| Commercial Information |
Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, purchase channel, communication channel preferences, coupon and loyalty program usage, information from surveys, promotions and product reviews
|
- To allow you to participate in the features we offer on the Hy-Vee Services
- To process your orders and any returns/refunds
- To provide you with appropriate products, services, and recommendations
- To help you find relevant products and services more quickly
- To tailor our communications and advertisements
- To provide customer service and support
- To send you company news, updates, information related to our product or service offerings, etc.
- To allow you to participate in promotions, sweepstakes, contests, and loyalty programs
- To improve the Hy-Vee Services, and our products, services, marketing and advertising
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
- Alerting you about a product safety announcement or recall or correction of an offer, promotion or advertisement
- To detect and prevent fraud against you and/or us
|
| Demographic Information and Protected Classifications |
Age (40 years or older), race, sex (including gender and gender identity), veteran or military status, languages spoken
|
- To consider you for employment with Hy-Vee
|
| Internet or Other Electronic Network Activity Information |
Browser type and language, operating system, internet or mobile network provider, website access time, duration of visit, referring website address, browsing and search history on our websites, webpages viewed immediately before and after our websites, information related to your interactions with our websites, social media pages, emails, online chat, text message communications, and advertisements
|
- To allow you to participate in the features we offer on the Hy-Vee Services
- To facilitate, manage, personalize, and improve your website or app experience
- To provide you with products, services, coupons, and recommendations
- To show you relevant ads while you browse the internet or use social media
- To improve the Hy-Vee Services, and our products, services, marketing and advertising
- To send you company news, updates, information related to our product or service offerings, etc.
- To allow you to participate in promotions, sweepstakes, contests, and loyalty programs
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
- To detect and prevent fraud against you and/or us
|
| Geolocation Data |
Your physical location based on information you provide, or inferred from your device location or IP address
|
- To allow you to participate in the features we offer on the Hy-Vee Services
- To process your orders and any returns/refunds
- To provide you with appropriate products, services, coupons and recommendations
- To show you relevant ads while you browse the internet or use social media
- To improve the Hy-Vee Services, and our products, services, marketing and advertising
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
|
| Audiovisual Information |
Audio recordings of customer care calls, video, or similar information
|
- To provide you with customer service
- For safety, security, and fraud prevention
- To improve our products, services, and the Hy-Vee Services
|
| Professional or Employment-Related Information |
Current or past job history or performance evaluations, resumes, education information
|
- To consider you for employment with Hy-Vee
|
| Communications with Us |
The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on social media pages or other digital properties)
|
- To communicate with you, including about our products and services, to provide answers to your questions, and to obtain your feedback
- To provide customer service and support
- To improve the Hy-Vee Services, and our products, services, marketing and advertising
- To allow you to participate in promotions, sweepstakes, contests, and loyalty programs
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
- To detect and prevent fraud against you and/or us
|
| Inferences About You from Any Other Category of Information We Collect |
Information reflecting your preferences, characteristics, trends, or attitudes
|
- To provide you with appropriate products, services, and recommendations
- To improve the Hy-Vee Services, and our products, services, marketing and advertising
- To provide you with a better website or app experience
- Auditing, research and analysis, to maintain and improve the Hy-Vee Services, and for any other internal business purposes
- To detect and prevent fraud against you and/or us
|
How We Collect Your Personal Information
Information that You Provide
We may collect your Personal Information when you shop in our stores or online, register for a Hy-Vee account, use our website or one of our mobile applications, sign up for our programs, offers, or sweepstakes, take a survey, connect with us on social media, use our products or other Hy-Vee Services, contact us about a prior purchase, or otherwise communicate with us in any way.
The types of Personal Information you provide vary based on how you choose to interact with us, but may include your name, address, phone number, email address, date of birth, payment card information, purchase and ordering information, demographic information (such as your age, gender, and language preferences), and any other information you choose to provide.
Information Collected Automatically
Hy-Vee, our service providers, and third-party services with which we partner automatically collect certain Personal Information about you when you access or use the Hy-Vee Services, including:
- Location Information. We may collect information about your location for purposes such as verifying your location and delivering or restricting content, including third-party ads, based on your location. We may use GPS software, geo-filtering and other location-aware technologies to obtain this information. Our store finder feature uses information about your device location (based on IP address or GPS, as applicable), or your account information, to suggest appropriate store locations.
- Device and Usage Information. When you access the various Hy-Vee Services, we automatically collect information such as your browser type, IP address, referring/exit pages, operating system, date/time stamps, and related data. For example, we may use analytics tools that collect information about the use of our websites and user traffic. When you use our mobile apps, we collect information such as your device type, model, identification numbers assigned to your mobile device, mobile network information, and website or app usage behavior.
- Cookies, Web Beacons, and Similar Technologies. We may use automated tools, such as cookies, to collect information about you. Cookies are small data files that are stored on your device by your web browser. They are often used by websites to recognize a returning user's device, record user preferences, track the pages a user clicks while visiting the website, and identify the website a user visited immediately beforehand. Cookies and other automated tools help us recognize you and customize or personalize your shopping experience, the content you see on our Services, and advertisements you see online. Most web browsers accept cookies by default, but you may be able to adjust your browser settings to remove or reject cookies. Please note that blocking cookies may affect the availability and functionality of certain Hy-Vee Services. For example, if you have opted-out of certain data collection practices, disabling cookies may erase these opt-out settings.
Information We Obtain from Other Sources
Our service providers may collect personal information on our behalf in the course of providing their services to us. We may also obtain Personal Information about you from business partners, resellers and third parties, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.
Some features of our Services allow your friends and family to share your information with us. For example, if someone ships a product to you, they provide us with your name, address, and phone number.
Health Information
We collect protected health information in our capacity as a pharmacy health care provider, which includes your prescription and Personal Information, prescription history and profile information for fulfillment of pharmacy orders, other health-related information that you, your doctor, or your insurance carrier provides to us, and through our provision of dietitian services. This information is most often used to process your prescriptions, provide you with health care information, dietitian services, Hy-Vee pharmacy services, or to contact you with questions and respond to your inquiries pertaining to Hy-Vee pharmacy or dietitian services. The information collected or maintained by our pharmacies is subject to our Notice of Privacy Practices that more specifically describes how we may use or disclose your protected health information. You may access our Notice of Privacy Practices here. A copy may also be obtained from any of our pharmacies us (see the "How to Contact Us" section below).
Information Pertaining to Children
The Hy-Vee Services are not directed to children, and we do not knowingly collect or solicit Personal Information online from children under the age of 13. Hy-Vee KidsFit has its own privacy policy that can be found here.
Website Analytics
We use web analytics services, including Google Analytics, to help us understand how visitors use the Hy-Vee Services and how they interact with our advertising on other websites or mobile apps. For more information on how Google Analytics uses data collected through the Services, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit https://tools.google.com/dlpage/gaoptout/.
Do Not Track Signals
Your web browser may have settings that allow you to transmit a "Do Not Track" signal when you visit various websites or use online services. Like many websites, the Hy-Vee websites are not designed to respond to "Do Not Track" signals received from website browsers.
Targeted Advertisements
We may contract with service providers to collect information about your online use and interactions with Hy-Vee Services over time and across other websites. These companies use the information they collect to serve ads on our behalf that are targeted to your interests when you browse the internet or use social media.
Additionally, some of the advertisers and service providers that perform advertising-related services for us may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to make certain choices regarding targeting. You can learn more about the DAA web AdChoices Program here and its opt-out program for mobile apps here. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative ("NAI"). To learn more about opting out of targeted advertising using the NAI tool, visit here. Please note that opting out of one or more NAI or DAA members only means that those selected members should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).
How We Share Personal Information
We may disclose your Personal Information as described below:
- Our Affiliates. Each of our affiliated entities may collect and share the Personal Information described in this Privacy Policy with their parent, subsidiary, and affiliate entities.
- Service Providers. We may disclose your Personal Information to service providers that help us do things like improve our services, fulfill orders, process your payments and requests, verify your information, monitor activity on our Hy-Vee Services, conduct fraud prevention, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, serve ads on Hy-Vee Services, host our websites and mobile applications, conduct market research, or send you information regarding our products or Hy-Vee Services or those of other companies with whom we conduct business, and otherwise operate our business.
- Third-Party Partners. We may engage with various third-party partners for marketing and advertising purposes, to provide joint services (such as co-branded online shopping experiences or linked loyalty programs), to improve our products and services, or to provide you with other products and services that may interest you. From time to time, we also share information with data brokers, aggregators, and exchanges. In some cases, these third parties may provide us with monetary or other consideration in exchange for the Personal Information we provide to them.
- Legal Process and Emergency Response. We may also disclose Personal Information if we have a good-faith belief that it is necessary or authorized under the law or to protect our customers, the public, or our business.
- Business Transfers. Your Personal Information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or for the financing or sale of Hy-Vee assets and could be transferred to another party as one of the business assets in such a transaction. Personal Information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
Hy-Vee Loyalty Programs
We offer loyalty programs, including Hy-Vee Fuel Saver + Perks® Rewards and Dollar Fresh Fuel Saver + Perks (collectively "Loyalty Programs"), that use information collected through participation in the program(s) to provide rewards and/or exclusive discounts or offers to program members. As an enrolled Loyalty Program member, when you purchase designated items at any Hy-Vee and/or Dollar Fresh branded locations, you can earn gas discounts at participating fuel retailers and you may also receive special offers, targeted digital deals, and the chance for additional rewards. You can also link your Loyalty Program account to loyalty programs offered by some of the brands with which we partner, in which case Hy-Vee and our partner brand(s) will share information relating to your participation in the linked accounts. In order to provide you with these special offers and discounts, we collect the information you provide upon enrollment in the Loyalty Program (which includes your first and last name, address, telephone number, and email address) as well as information related to the purchases you make with your Loyalty Program membership account. The information we collect may be used for any purpose described in this Privacy Policy, including to market our products or services, to offer or alter loyalty program benefits and special promotions based on account activity, volume of purchases, geographic location, or other non-discriminatory factors. The information we collect may also be used to contact you regarding any matter related to your account, your interactions with us, or our Loyalty Programs. Even if a member opts out of marketing communications, the account may continue to receive other communications related to our Loyalty Programs.
Participation in our Loyalty Programs is governed by specific terms, and is not available in all states. Please review the Loyalty Program Terms and Conditions for more information.
Co-Branded Areas
Certain areas of select Hy-Vee Services may be branded in association with third parties ("Co-Branded Areas"). If you visit Co-Branded Areas, register for communications from a third party, purchase products and/or services through a Co-Branded Area, communicate with such third parties or download their content or applications, you may be providing your information to both us and the third party. Personal information you provide through a Co-Branded Area will be subject to this Privacy Policy and/or the third party’s privacy policy, depending on which policy is linked from the pages you visit.
Charitable Partnerships
At Hy-Vee, we care about the things our customers care about—health care, education, the arts, leisure and recreation, the environment, economic opportunity, civic improvement—and we give generously to projects and organizations that support these goals.
From time to time, we post information on the Hy-Vee Services about charitable organizations with which we partner, which may include links allowing donations. Information you provide to a charity is subject to its terms of service and privacy policy. In some cases, some information you provide to make a donation may be shared with us by the charity. Charities that share information in this way are required to notify you of that practice in their privacy policies. We appreciate you keeping our community strong, and welcome any questions about our charitable giving or how you can get involved.
Hy-Vee Financial Services
Hy-Vee Financial Services products and services are offered through Midwest Heritage Bank, FSB and are subject to the privacy policy found here.
Your Choices About Communications From Us
We give you choices about the information we collect and how we communicate with you.
- Printed Materials. To opt out of receiving our printed marketing materials at your postal address, such as advertisements, flyers or postcards, contact Hy-Vee Customer Care by clicking here. Please be sure to include your name and mailing address exactly as they appear on the printed marketing materials you received.
- Emails. To opt out of receiving our marketing materials via email, please click on the unsubscribe link at the bottom of the email that was sent to you or update your email preferences within your Hy-Vee.com account. If you opt-out of our marketing email communications, we may still send you email messages related to your account or purchases with us. Unsubscribing from our marketing emails will not affect the level or quality of service we provide to you
- Phone Communications. To opt out of receiving calls from our live representatives by telephone, contact Hy-Vee Customer Care by clicking here. If you have consented to receive prerecorded voice messages or text messages, you may opt out of receiving them by using the method provided in the prerecorded voice message or text message or by contacting us at the address below.
- Text Messages. When you sign up for one of our text messaging programs, you are expressly consenting to receive text messages on your mobile device about our products, Hy-Vee Services, and/or programs that may be sent by automated means. Please refer to our Text Messaging Program Terms and FAQs for more information. You may opt out of a text message program by following the instructions you receive (e.g., texting the word STOP to any of our messages or text STOP to 78024). Different instructions may apply to health care text messages related to Hy-Vee Pharmacy services.
Hy-Vee Mobile Apps
You have the option to initiate a request for deletion of your mobile app account by clicking on “Delete Account” from within the app’s account settings menu. Please note that because we use a single sign-on for both our mobile apps and our website accounts, if you choose to delete your mobile app account, you will no longer be able to access any account-based features through our website. An account deletion request initiated through our app will not apply to the following information:
- Information needed to complete a transaction with you
- Loyalty program information
- Purchase histories, warranty and recall information, and any other information needed to be retained for legal, regulatory, contractual, or auditing purposes
- Information collected or processed through means other than our Apps
- Information needed to prevent fraud and protect our legitimate interests
- Archived or backup data, and any personal that does not prove commercially reasonable to delete
Alternatively, if you wish to continue shopping with us online, but merely want to deactivate the app, you can stop all collection of information via the Hy-Vee mobile app by uninstalling the app. To uninstall an app, follow the instructions from your operating system or device.
Additionally, you may be able to exercise specific privacy choices relating to our mobile apps, such as enabling or disabling certain features (e.g., location-based services, push notifications, accessing calendar/contacts/photos, etc.), by adjusting the permissions in your mobile device and/or the app's settings. Beware that if GPS location services are disabled, other means of establishing or estimating location (e.g., connecting to or proximity to wi-fi, Bluetooth, beacons, or our networks) may persist. Some mobile app-related tracking technologies can only be disabled by uninstalling the app.
Third-Party Interactions
For your convenience, Hy-Vee Services may from time to time include links to websites or services that are owned and/or operated by third parties. This Privacy Policy does not apply to those websites or services, and Hy-Vee is not responsible for the content or privacy practices of any linked websites or services that are operated by third parties. Please review the privacy policies of the websites you visit to learn more about how the operators of those sites handle your Personal Information.
The Hy-Vee Services may also include functionality that allows certain kinds of interactions between the Hy-Vee Services and a third-party website, platform, tool, application or other service. For example, when you register for certain Hy-Vee Services, you may have an option to use your Facebook, Google or other account provided by a third-party site or application to facilitate the registration and log-in process, or otherwise link accounts. If you choose to use these third-party services to access or use the Hy-Vee Services, we may receive information from these third parties. When you use these third-party services, you are using their services and not the Hy-Vee Services. You should review the applicable third-party privacy policies before using such third-party services.
Security
We take reasonable measures to protect your Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure and we cannot guarantee the security of your Personal Information.
California Privacy Notice
This section supplements the other parts of our Privacy Policy, and provides additional information for California residents pursuant to the California Consumer Privacy Act (“CCPA”) and other applicable California laws.
California Notice of Personal Information Collected
The categories of Personal Information we collected within the past 12 months, the purposes for which we collected it, the sources from which we collected it, and how we use and share it are described in this Privacy Policy, above.
Disclosures and Sales of Personal Information
We share Personal Information with our service providers, other vendors (including those that facilitate interest-based and other advertising and marketing), affiliates, and third parties.
Within the past 12 months, we disclosed the following categories of Personal Information for a business purpose:
- Identifiers
- Personal Records described in Cal. Civ. Code § 1798.80(e)
- Commercial Information
- Demographic Information and Protected Classifications
- Internet or other electronic network activity information
- Geolocation Data
- Audio, electronic, visual, thermal, olfactory, or similar information
- Professional or Employment-Related Information
- Communications
- Inferences
The categories of persons to which we disclosed this Personal Information include affiliated and related companies, service providers, professional advisors, public authorities/government bodies, and external auditors.
In the past 12 months, we did not sell Personal Information. However, as of the date of this Policy, our practices are changing and the following categories of information that we share with certain third parties may be considered a “sale” of personal information under California law:
- Identifiers
- Personal Records described in Cal. Civ. Code § 1798.80(e)
- Commercial Information
- Geolocation Data
The categories of persons to which Personal Information is sold include third parties for co-marketing purposes or to promote other products and services that may interest you; advertising partners and social media platforms for the purposes of ad targeting, remarketing, and customized advertising content; and data brokers, aggregators, and exchanges.
We do not knowingly sell the Personal Information of children under the age of 16.
California Privacy Rights
California residents have the right to submit certain requests relating to their Personal Information as described below. Please note that when submitting a request, you may be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will still need to verify your identity directly with us before we can process the request.
To submit a request, please use our Consumer Rights Request Form or call (800) 772-4098.
The Right to Know
If you are a California resident, you have the right to request more information regarding the following, to the extent applicable:
- The categories of Personal Information we have collected about you
- The categories of sources from which the Personal Information was collected
- Our business or commercial purposes for collecting (or selling—if applicable) your Personal Information
- The categories of third parties with which we shared your Personal Information
- The categories of Personal Information about you that we sold in the preceding 12 months, and for each category identified, the categories of third parties to which we sold that particular category of Personal Information
- The categories of Personal Information that we disclosed for a business purpose in the preceding 12 months, and for each category identified, the categories of third parties to which we disclosed that particular category of Personal Information
- The specific pieces of Personal Information we have collected about you
- A list of the third parties to which we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes
You may submit a request for this information as described above. In connection with submission of your request, we will need to take steps to verify your identity before action is taken. If we cannot verify your identity, we will have to reject your request.
The Right to Opt Out of Sales
If you are a California resident and would like to opt out of the sale of your Personal Information for these purposes, you may do so by submitting a request through our webform.
The Right to Delete
California residents may request that we delete your Personal Information that we have collected directly from you and are maintaining. Following receipt of a request to delete, we will let you know what Personal Information we can delete from our records, and we will direct any of our service providers that may have processed your Personal Information on our behalf to delete your Personal Information from their records. There may be circumstances where we cannot delete your Personal Information or direct service providers to delete your Personal Information from their records. For example, if we need to: (1) retain your Personal Information to complete a transaction or provide services to you; (2) for purposes of a product warranty or recall; (3) detect security incidents; (4) protect against unlawful activities; (5) identify, debug or repair errors; or (6) comply with a legal obligation. You may submit a request to delete as described above. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.
Non-Discrimination
You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We do not use the fact that you have exercised or requested to exercise any CCPA rights for any purpose other than facilitating a response to your request. Please note that our loyalty programs are not currently available to California residents because we do not have store locations in California.
Notice to International Visitors
The Hy-Vee Services are directed solely to residents of the United States. If you access the Hy-Vee Service from outside the United States, we may transfer, process, and store such information in the United States and other countries. By using the Hy-Vee Services, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence (including the United States), which may have different data protection laws than those in the country in which you reside.
Changes to this Privacy Policy
This Privacy Policy is subject to change at our discretion. We will indicate changes to the Privacy Policy by updating the "Effective Date." Your use of any Hy-Vee Services after any update to this Privacy Policy will constitute your acceptance of the changes.
On August 4, 2022, we changed our Privacy Policy to clarify the types of Personal Information we collect about you, the ways we collect your information, and how we use and share your information. We also updated our Privacy Policy to explain the rights of California residents under the California Consumer Privacy Act.
Contact Us
If you have questions or comments about this Privacy Policy or other privacy-related matters, you may contact us as follows:
Mailing Address: Hy-Vee, Inc., 5820 Westown Parkway, West Des Moines, Iowa 50266-8223
Toll-free Number: (800) 772-4098